Lesson 4 — Understanding the Customer Journey - GyanSutra

Digital Marketing Fundamentals Lesson 4 — Understanding the Customer Journey

Digital Marketing Fundamentals

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Section 1 Digital Marketing Foundations

Lesson 1 Welcome to Digital Marketing

Video - 00:30:00 mins

Lesson 2 What Is Digital Marketing?

Video - 00:30:00 mins

Lesson 3 Traditional Marketing vs Digital Marketing

Video - 00:30:00 mins

Lesson 4 — Understanding the Customer Journey

Video - 00:30:00 mins

Digital Marketing Foundations

Section 2 Audience, Content & Website

Lesson 5 — Identifying Your Target Audience

Video - 00:30:00 mins

Lesson 6 — Websites and Landing Pages

Video - 00:30:00 mins

Lesson 7 — Content Marketing

Video - 00:30:00 mins

Audience & Content

Section 3 — SEO, Social Media & Email

Lesson 8 — Introduction to SEO

Video - 00:30:00 mins

Lesson 9 — Keywords and Search Intent

Video - 00:30:00 mins

Lesson 10 — Social Media Marketing

Video - 00:30:00 mins

Lesson 11 — Email Marketing

Video - 00:30:00 mins

Digital Channels

Section 4 — Paid Advertising & Conversion

Lesson 12 — Introduction to Meta Ads

Video - 00:30:00 mins

Lesson 13 — Introduction to Google Ads

Video - 00:30:00 mins

Lesson 14 — Conversion Optimization

Video - 00:30:00 mins

Announcements Reviews Course Info

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