Digital Marketing Fundamentals
About Course
Understand the essential digital marketing channels and learn how businesses attract, engage, and convert customers online.
Digital marketing is an essential skill for modern businesses, freelancers, creators, and professionals.
In this beginner-friendly course, you’ll learn how digital marketing works and how different channels work together to attract the right audience, build trust, generate leads, and drive conversions.
You’ll explore websites and landing pages, content marketing, SEO, social media marketing, email marketing, paid advertising, customer journeys, conversion optimization, analytics, and key performance indicators.
By the end of this course, you’ll understand the fundamentals of digital marketing and be able to create a simple digital marketing strategy for a business or personal brand.
Course Content
Section 1 Digital Marketing Foundations
Section 2 Audience, Content & Website
Section 3 — SEO, Social Media & Email
Section 4 — Paid Advertising & Conversion
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