Digital Marketing & Paid Ads Mastery

Categories: Digital Marketing
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About Course

Learn how to build a complete digital marketing strategy, create campaigns, run paid advertising, optimize landing pages, understand audiences and measure marketing performance.

What Will You Learn?

  • Build a complete digital marketing strategy
  • Define business and marketing objectives
  • Identify and segment target audiences
  • Build customer personas
  • Understand customer journeys
  • Create content strategies
  • Plan social media campaigns
  • Understand SEO as part of a marketing strategy
  • Create effective landing pages
  • Write stronger calls to action
  • Understand Meta advertising fundamentals
  • Understand Google Ads fundamentals
  • Structure advertising campaigns
  • Create audience targeting strategies
  • Understand ad creatives
  • Build conversion-focused campaigns
  • Understand campaign budgets
  • Track important marketing KPIs
  • Analyze campaign performance
  • Understand conversion optimization
  • Build marketing reports
  • Create a practical 90-day marketing plan

Course Content

Section 1 Digital Marketing Strategy

  • Lesson 1 Welcome to Digital Marketing Mastery
    33:00
  • Lesson 2 Defining Business & Marketing Objectives
    33:00
  • Lesson 3 Understanding Your Target Audience
    33:00

Section 2 Content, Social Media & Organic Growth

Section 3 Websites, Landing Pages & Conversion

Section 4 Meta Ads

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